![]() We contribute to the literature by showing how digital visualizing features work together as a bundle of affordances reciprocally reinforcing each other and influencing the strategy realization work of frontline employees, thereby enhancing the understanding of strategy and aiding in its enactment. Our study further shows that frontline employees' work on strategy enactment was shaped simultaneously via both legibility affordances (aiding the enactment of strategy consistent with the original intent) and enunciability affordances (enabling the enactment of strategy beyond the original intent). In particular, the study shows that the understanding of strategy appeared to be enhanced by three affordances, namely, affectivity, relationality, and interactivity of the visualization tools and their associated features. The study findings highlight how digital visualizations' features (i.e., incorporating non-narrative elements, network depiction, and adaptive interface functionalities) influenced the realization phases of strategy understanding and strategy enactment. The focus of the faculty was on strategically transforming the undergraduate curriculum to reverse quality drift and enrollment decline, while gaining international accreditation. We attempt to do so by drawing on a qualitative interpretive case study of how a university faculty employed digital visualizations to implement a significant organizational turnaround strategy. Therefore, focusing on the role that specific visualization features play, especially within strategy realization work by frontline employees, can contribute to the nexus of both streams of research. Also, the lion's share of strategy visualization research has been on the role of visuals in strategy development by top management. Open Strategy scholarship has so far primarily focused on how employees can contribute ideas to strategy making. The scholarship on Open Strategy and the role of visualization in strategy work are maturing streams of research. The adoption of an unprecedented methodology that finds points where the interface designers must act to improve the usability and the results obtained showed the existence of a big field to be improved by websites designers when the focus of this communication channel is the user. Data analysis was focused on identifying the support to people’s expectations and needs, besides the facility of use, the interest aroused and respect to user’s time, not mattering user’s experience on using internet. The research sized people’s first reactions by accessing websites of the five biggest and most renowned Universities around the world, according to international rankings. This article presents the outcome of a research made with 100 persons, where 85% having the most basic level of instructions, and 15% having Ph.D. Its value goes beyond the initial intention and purpose, becoming a vital part of the University’s personality. Websites are usually the first contact with the institution, or source of relevant data. The Universities’ websites get each day more importance by acting as a communication channel that offers the most different information, reaching users in large scale.
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